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Video Masterclass
ClientRaleigh Norton & Jono BlodgettDate2023AuthorEvan DesaulnierShare

This video masterclass was filmed in Hawaii and led by an experienced endurance athlete. The course, focusing on breathing and mindfulness, aimed to improve mental health and work-life balance. It featured talking-head style videos, crafted from hours of raw audio and footage from two camera angles, organized around key topics. The project involved graphic and sound design, multicam editing, color grading, and audio enhancement.

Main Title Design

Video post-production started with designing a main title card, set to be animated for the intro. We initially developed the typography in black and white to optimize the composition. We created three design options highlighting different themes: the tropical setting, the outdoors, and mindfulness.

The client chose the second design but we decided to incorporate elements from all three, adding a tropical color scheme and lens flare effects.

Animated Logo

We transformed a static logo from the client into an animated intro that captured his interest in water sports and mountain climbing. We animated both the wave and mountain climber graphics, adding subtle movement to the logo. The animation was enhanced with sound effects of a wave crashing, a rope tightening, and ambient ocean bird sounds.

Final Intro with Clip Titles

Here is the finalized video intro. We crafted motion graphics for the title, integrating forward slashes from the original design. We also used client-provided footage of Hawaii, which we color-graded and speed-ramped for the title sequence. Additionally, we sourced and edited a music track to complement the course’s tone. These combined efforts resulted in a polished and engaging intro that perfectly sets the stage for the video course.

Color Grading

The videos were originally shot in LOG format, which allowed us the flexibility to fully customize the color grading. Aiming to complement the vibrant tropical setting, we opted for a bright and appealing color palette.

BeforeBeforeAfter
LOGGraded

Video Clip with Post-Production

The editing process for the video involved careful organization and refinement to deliver a polished final product. We divided the content into distinct clips, each focused on specific topics, to ensure clarity and structure. We used two camera angles and punch-in shots to add visual variety and smooth transitions, improving the video’s flow. A crucial part of this process was mastering and editing the raw audio to create a consistent listening experience, focusing on reducing ambient noise for clear audio.

Promo Trailer

The client requested a trailer to showcase the course and attract potential students. We selected the most impactful segments from the series and combined them with suitable b-roll from the client. We also added select stock footage to enhance the visuals. The trailer featured promo text cards that matched the course’s branding and the motion graphics from the video intro, creating a cohesive and engaging preview for viewers.